Rebranding is a slippery slope. Having the right branding is essential for any company or organization. Company rebranding means creating a concept that not only motivates and energizes customers, but also most importantly your team. And we talk about teams; we are dealing with procurement departments of any organization.
In this webcast, The Hackett Group will share best practices for creating a procurement brand that resonates with stakeholders. The primary goal of any branding initiative should be to change perceptions that procurement is merely a gatekeeper; instead, the brand should emphasize its ability to work side by side with stakeholders as a trusted business partner.
Additionally, the discussion will focus on a framework for how procurement organizations can succeed in this area, not only by continuing to manage costs effectively but also enabling broader business objectives.
Date: Tuesday, 13th December 2016
Time: 11:00 AM EST
Speakers:
Laura Gibbons,
Research Director,
Procurement Executive Advisory Program
Richard Waugh,
VP Corporate Development,
Zycus Inc.
Related Read:
- Blog – How can Marketing and Procurement work better together?
- Blog – Top 10 Winning Skills for Procurement Professionals
- Start Your Cognitive Procurement Journey with Zycus
- Webinar – All In On Analytics: Running Your Procurement Organization by the Dashboard Lights
- White Paper – Procurement Analytics: Empowering the Future of Procurement
