How has your experience with filing a complicated expense report through the company portal been? No surprises here, UX for B2B applications is lousy and users complain about the poor usability of the product.
The reasons for poorly designed B2B user experience could be many- sometimes the software is dated and obsolete having been built in the decades when web app design was at its infancy stage and browser technology did not allow immersive experiences. Remember bulky, monolithic software that is a nightmare by today’s standards? The software was built by engineering teams who did not know about UX or UI design. These teams aimed at creating feature-rich software that allowed for a lot of functionality, not usability or B2B UX best practices. This White Paper outlines what user experience is, why it matters and where to find it in your Procurement solution.