Rafael Ribeiro Goncalves, the platform owner for Zycus within Heineken, emphasized the strong partnership and collaboration with Zycus since 2018. He highlighted Heineken’s active involvement in testing and providing feedback for Merlin, which is now being implemented, and the significant value seen in data-driven discussions enabled by GenAI. Rafael also noted that Zycus’ solutions have reduced the need for in-house developments by leveraging automated connections and support from the iSaaS team.