Tata Play Pioneers AI-Led Procurement — Transforming Tail Spend into a Strategic Advantage with Zycus’ Autonomous Negotiation Agent
Tata Play Pioneers AI-Led Procurement — Transforming Tail Spend into a Strategic Advantage with Zycus’ Autonomous Negotiation Agent Mumbai, India | July 22, 2025 — In a bold move that reshapes procurement in the media and entertainment sector, Tata Play, India’s leading DTH provider, has adopted Zycus’ advanced Autonomous Negotiation Agent (ANA) to convert tail […]





















































