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Shape Market Perception as a Manager - Analyst Relations at Zycus!
Are you passionate about building influential relationships and driving strategic initiatives? Zycus is looking for a dynamic and detail-oriented Manager – Analyst Relations to elevate our presence among leading analyst firms like Gartner and Forrester. Join us in shaping perceptions, analyzing market trends, and driving Zycus’s strategic position in the fast-paced world of procurement technology.
As a global leader in AI-driven procurement solutions, Zycus provides the perfect platform for professionals who thrive on analyzing complex data, managing impactful relationships, and influencing industry narratives.
What You’ll Do:
Forge Influential Relationships:
- Develop and maintain strong connections with analysts to enhance Zycus’s market position.
- Lead and manage analyst relationship programs, ensuring consistent engagement.
- Manage full RFI cycles for top analysts like Gartner and Forrester.
- Monitor market dynamics and conduct competitive analysis to refine strategies.
- Create compelling corporate strategy materials and differentiation programs.
- Drive product launch and positioning strategies in collaboration with product teams.
- Partner with marketing, sales, and product teams to execute integrated campaigns.
- Lead customer marketing programs, driving engagement through events and webinars.
- Synthesize data and present actionable insights to executive audiences.
- Use analytics to track competitors, refine marketing programs, and inform decision-making.