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Senior Manager – Performance Marketing
Do you thrive on turning ad spend into measurable business growth? Zycus is looking for a Senior Manager – Performance Marketing to lead our global paid media strategy across Google, LinkedIn, YouTube, and Meta — turning insights into ROI-driven campaigns that fuel enterprise growth
Who We’re Looking For:
Zycus is seeking a data-driven performance marketer (8–10 years of experience) who thrives at the intersection of creativity, analytics, and business growth. You should bring:
- Proven expertise in Google Ads, LinkedIn Ads, Meta Ads, and YouTube Ads, with hands-on campaign management experience.
- Strong understanding of B2B performance marketing and enterprise lead generation.
- Experience managing large-scale budgets with measurable ROI and pipeline impact.
- Proficiency in analytics tools (Google Analytics, Google Tag Manager) and CRM/automation platforms (Salesforce, Eloqua).
- Strategic mindset with a passion for experimentation, data storytelling, and continuous optimization.
- Experience with ABM platforms like Demandbase, 6Sense, or Factors is a plus.
Why This Role is Perfect for You
Lead High-Impact Campaigns
Own and scale paid media initiatives across global markets — driving awareness, engagement, and pipeline growth
Build & Optimize Performance Engines
Design and implement multi-channel performance strategies focused on measurable ROI and customer acquisition efficiency.
Champion Data & Analytics:
Track CAC, CPL, MQL, and SQL metrics; establish attribution frameworks to measure what truly moves the needle.
Be the SME:
Act as Zycus’s in-house expert for all things paid media, guiding GTM, sales, and content teams with strategic insights.
Experiment & Innovate
Stay ahead of digital marketing trends, test new ad formats, and leverage AI tools to enhance performance.
Shape Global Impact
Partner with cross-functional teams to scale Zycus’s presence across US, EMEA, and APAC markets, redefining how enterprises perceive Zycus in the #CognitiveProcurement space.
Prepare and engage actively for a smooth call with LUMI
Dos
- Please ensure to wrap up the call in 30 minutes.
- Speak Clearly and at Your Own Pace: Take your time—there’s no rush! Clear and steady speech helps Lumi understand you better.
- Keep It Simple and to the Point: Short, straightforward answers make for smooth communication.
- Answer in Complete Sentences: This provides more context, making it easier for Lumi to catch all the important details.
- Listen to Each Question Carefully: Feel free to pause and think before answering to ensure you’re addressing exactly what’s asked.
- Bring Your Professional Best: Treat this just like a friendly phone interview—it’s part of your hiring journey.
- Ask if You’re Unsure: If there’s a long silence, don’t hesitate to ask if Lumi can hear you okay.
Don’ts
- Try to Minimize Background Noise: Find a quiet spot if you can. It’ll help Lumi catch every word you say.
- Wait for LUMI to Finish Speaking: Let Lumi complete its question before you start your answer—it makes the conversation smoother!
- Skip the Slang or Abbreviations: Using standard language keeps things clear and avoids confusion.
- Avoid Over-Explaining: Short and sweet answers help keep the conversation flowing.
- Limit Fillers and Vocalizations: Try to avoid using too many “um”s or “uh”s; it helps keep the interaction smooth.
