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Brand Guidelines

Zycus logo

To download the Zycus logo, please click on the following links:

logo

Correct Logo Usage

The logo should always be used in the form shown below. It should not be altered or used in any other way.

LOGO - Black Background

Logo for Black and White Printing

Logo for Premiums/Swag

Incorrect Usage

Do not distort

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Do not change color

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Do not overlay the logo on an image that is not associated with the Zycus branding

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Do not change the typeface

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Do not use pixelated or low resolution logo art

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Do not surprint on a solid color or tint

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Do not position the logo on a crowded background that is not associated with the Zycus branding

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Minimum Sizes

The Zycus logo may never be used in a size any smaller than indicated below.

  • Without tagline
  • For Print - Min Size: 1/8 in height
  • Online - Min Size: 9 px height
  • With tagline
  • For Print - Min Size: 3/8in height
  • Online - Min Size: 27px height

Typography

  • Zycus’ branding typeface is Interstate OT.
  • Arial is the default font of choice when Interstate OT is not available

Color Palette

Primary
  • yellow

    CMYK: 0/15/100/0
    RGB: 255/205/0
    HEX: #FFCD00
    PMS: 116

  • yellow

    CMYK: 0/45/100/0
    RGB: 237/139/0
    HEX: #ED8B00
    PMS: 144

  • Blue

    CMYK: 100/0/0/0
    RGB: 0/159/223
    HEX: #009FDF
    PMS: Process Cyan

  • skyblue

    CMYK: 45/5/0/0
    RGB: 146/193/233
    HEX: #92C1E9
    PMS: 283

  • black

    CMYK: 0/0/0/100
    RGB: 0/0/0
    HEX: #000000
    PMS: Process Black

  • white

    CMYK: 0/0/0/0
    RGB: 255/255/255
    HEX: #ffffff
    PMS: White