Upcoming Webinar: Rebranding the Procurement Organization

Rebranding is a slippery slope. Having the right branding is essential for any company or organization. Company rebranding means creating a concept that not only motivates and energizes customers, but also most importantly your team. And we talk about teams; we are dealing with procurement departments of any organization.

In this webcast, The Hackett Group will share best practices for creating a procurement brand that resonates with stakeholders. The primary goal of any branding initiative should be to change perceptions that procurement is merely a gatekeeper; instead, the brand should emphasize its ability to work side by side with stakeholders as a trusted business partner.

Additionally, the discussion will focus on a framework for how procurement organizations can succeed in this area, not only by continuing to manage costs effectively but also enabling broader business objectives.

Date: Tuesday, 13^th December 2016

Time: 11:00 AM EST

Speakers:

Laura Gibbons,
Research Director,
Procurement Executive Advisory Program

Richard Waugh,
VP Corporate Development,
Zycus Inc.